BRANDING IDENTITY & CAMPAIGN STRATEGY 2020
OVERVIEW
Nice Barber Company (NBC), deeply rooted in Midwestern values, reimagines the barbershop experience by placing exceptional service, community, and craftsmanship at its core. With a mission to elevate everyday grooming to a luxury experience, NBC has become a cornerstone in Fargo, offering more than meticulous haircuts—it's a place where connections are made and relaxation is cultivated.
In addition to superior grooming services, NBC features The Lounge ideal for various gatherings and moments of leisure. NBC invites you into a world where every visit is an experience, embodying a commitment to kindness, hard work, and the simple luxury of being treated to something truly Nice.
CLIENT
Jade Companies
ROLE
Graphic Designer
LOCATION
Fargo, ND
BRIEF
Nice Barber Company (NBC) sought to enhance its brand presence and customer engagement in a competitive market but faced challenges in effectively communicating its unique services and values to a broader audience.
CHALLENGE
Nice Barber Company (NBC) aimed to elevate its brand presence and engage more effectively with customers amidst a competitive landscape. Despite delivering unparalleled services and a distinctive barbershop ambiance, NBC struggled to communicate its offerings and core values to a wider audience, highlighting the need for a unified and compelling marketing approach.
SOLUTION
To tackle these challenges, a strategic branding and marketing overhaul was initiated, focusing on the development of engaging and informative promotional materials:
Signage and Banners
Designed to boost physical brand visibility and attract attention in high-traffic areas.
Custom Illustrations
Crafted to convey the unique atmosphere and services of NBC, adding a personal and creative flair to all communications.
Newspaper Ads and Magazine Layouts
Utilized to reach broader audiences, showcasing NBC's commitment to quality service and community involvement.
Pricing Menu Boards and Decals
Developed for in-shop use to clearly communicate services and pricing, reinforcing brand identity.
Brochures and Pamphlets
Created to offer detailed information about NBC's offerings, ensuring customers are well-informed.
Rental One-Pagers
Designed to highlight the benefits and features of The Lounge, NBC's event space, for potential renters.
Business Cards and Stationery
Ensured a professional and consistent brand image across all customer touch points.
RESULTS
The implementation of these targeted marketing and branding solutions yielded significant improvements in NBC's visibility and customer engagement:
Increased Foot Traffic
Eye-catching signage and banners led to a noticeable rise in walk-in customers.
Enhanced Brand Recall
The use of custom illustrations and a cohesive visual identity across materials improved brand recognition.
Wider Audience Reach
Newspaper ads and magazine features successfully attracted new clientele, increasing inquiries and service bookings.
Improved In-Shop Experience
Clearly outlined services and pricing through menu boards and informative brochures enhanced the customer journey within the shop.
Professional Image
Consistently designed business cards and stationery solidified NBC's reputation as a premium service provider in the industry.
Overall Growth
These strategic efforts collectively led to a marked increase in customer engagement, bookings, and brand visibility, positioning Nice Barber Company as a distinguished leader in the barbershop sector.
