LiveandLocalDrivein

OVERVIEW
Live and Local Drive-In Concert, born out of the necessity to keep music and community spirit alive during the COVID-19 pandemic, has quickly become a cherished communal experience. With a mission of "LISTEN. CONNECT. ENJOY. SAFELY."

Our initiative stands out by offering a modern yet nostalgic drive-in concert setup that pays homage to the vibrant eras of the '50s and '60s, while providing a safe environment for live music enjoyment. We have meticulously designed every aspect – from a user-friendly event map and memorable ticket designs to an engaging social media campaign and distinctive logos and print materials – to ensure a seamless and enjoyable experience for our community.

By integrating modern branding strategies with a throwback aesthetic, we've not only promoted local talent but also fostered a unique sense of togetherness and safety during challenging times. Our efforts have been recognized for reinvigorating the live music scene and enhancing community connections through innovative event planning.

As we move forward, Live and Local Drive-In Concert is committed to continuing its role as a vibrant platform for live music, aiming to grow and nurture the bonds of our community, keeping the joy of shared musical experiences at the heart of everything we do.

CLIENT
Bluestem Center for the Arts
TICKETS300

ROLE
Graphic Designer

LOCATION
Moorhead, MN

BRIEF
I orchestrated a successful drive-in concert blending nostalgic and modern elements, emphasizing safety, digital interaction, and local artist support, setting a pandemic-era event planning benchmark.

CHALLENGE

The Live and Local Drive-In Concert faced the immense challenge of creating a safe, engaging live music event during the COVID-19 pandemic. Traditional concert settings posed significant health risks, leading to a widespread shutdown of live performances. The objective was to innovate a concert experience that adhered to safety protocols while preserving the communal joy and energy of live music, which seemed nearly impossible given the social distancing measures in place.

SOLUTION
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To address this unique challenge, I spearheaded a comprehensive strategy that combined nostalgic drive-in movie concepts with cutting-edge event planning. Initiating the project, I conducted in-depth research on safety guidelines and drive-in event models, adapting these insights into a modern concert framework. By designing a layout that allowed for car-based attendance, we ensured audience safety while maintaining an intimate concert feel. Critical to this solution was the development of a robust digital platform for ticket sales, information dissemination, and interactive engagement, ensuring a seamless experience from pre-event anticipation to post-event buzz. The campaign also focused on supporting local artists, providing them with a platform to perform live in a period of unprecedented challenges for the music industry. Every aspect, from the event map to social media promotion, was meticulously crafted to enhance community connection and ensure the event's success within stringent health guidelines.

RESULT

The result was a resounding success. The Live and Local Drive-In Concert not only met but exceeded its goals, offering a safe yet vibrant live music experience amidst the pandemic. Attendee feedback was overwhelmingly positive, with many expressing gratitude for the opportunity to enjoy live music in a safe environment. The event saw a significant turnout, with sold-out shows and a palpable sense of community spirit. Artist participation helped shine a spotlight on local talent, boosting their profiles during a difficult time for performers. The innovative approach of combining safety with entertainment served as a model for other events during the pandemic, demonstrating that with creativity and commitment, the show can indeed go on. The success of the drive-in concert has laid the groundwork for future events, promising a lasting impact on the community and the live music scene.